Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Product Details
- Paperback: 366
- Publisher: O’Reilly Media, Inc. (January 19, 2006)
- Language: English
- ISBN-10: 0596101082
- ISBN-13: 978-0596101084
Product Description
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes - and advertises.
“Google Advertising Tools” from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find 
all the background information you need to work with Google AdSense, which automatically delivers text and image that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
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